Capcom took a similar approach in 2010 with Dead Rising 2: Case Zero, although that was turned from a demo into a 10 dollar downloadable title. Set in a small town entirely separate from fortune city, it still offered a streamlined version of the core Dead Rising experience – a sandbox packed with improvised weapons, hundreds of zombies, and scattered survivors to save within a set time limit. Players got a cheap taste of the full game without spoiling anything, and their stats carried over to reward the investment of their time and money. It’s impossible to say exactly how Case Zero impacted Dead Rising 2 in terms of sales, but I can testify that it’s what sold me on buying the full game.

Daggers, for instance, are fast but weak, while a halberd is noticeably slower but better for slicing enemies at range. The Spelunker armor comes with a pet bat that flies out to attack enemies for you, but the hunter's armor gets a bonus ten arrows per pickup. Equipment also comes with a number of abilities, further complicating the selection. Abilities such as weaken enemies or lightning strike are only rarely pre-equipped, but rather must be chosen. A sickle might have two ability slots with three options each, but once you've chosen one the other two go away. There's a hard choice to be made between "move faster for five seconds after dodge roll" and "heal allies in small radius" and it can take a surprising amount of thought to pull the trigger. Each ability also can be upgraded twice and this is where character leveling comes in.

Of those contributions, none were greater than Rock Band. In fact, you could argue that a big part of the reason the entire genre seemed to disappear so quickly is because there was no way you were going to top Rock Band as far as advancing the genre is concerned. It didn't matter who you were or your thoughts towards video gaming, the feeling of getting four friends together and rocking across the globe with the help of a massive list of classic hits had an appeal that could seize infinite nights and weekends away. Many games work endlessly to pursue that level of zen that accompanies the perfect multiplayer gaming experience, but Rock Band manages to mass produce that euphoria to the point where you almost become burned out on it like a raging weekend drug bender.

What do I mean by that? In game development terms, a "vertical slice," is a gameplay segment of finished or near-finished quality that showcases all the planned features of a game to potential investors. At the start of a project, these are a massive sink for time and effort, since they essentially involve doing all the hard parts of finishing a game to complete one 10-minute section. Generally, they’re seen as a bad practice. However, toward the end of development, it’s a lot easier to pull assets together for a vertical slice. Of course, if you’re shopping your game around to publishers at that stage, you’re probably in a lot of trouble, but a standalone "vertical slice" can also serve as a strong alternative to a traditional demo.

During the early 90’s, many of us were involved in, as coined by James Rolfe, the "bit wars," the point where competing systems developed a brand loyalty with the consumers. It was a Genesis/SNES world and the market intended for you to pick a side. But those of us who were first exposed to video games during this time didn’t originally intend to side with either Sega or Nintendo. While there were certain characteristics of each console that we preferred, our focus was never on what games were better. The first big step for any future gamer is one devoid of partisanship in the gaming community; when you first enter the gaming world, you aren’t involved in the console wars. In fact, they did not exist to you back then. I personally chose Sonic the Hedgehog as my "gateway game" simply because I liked who he was as a character. I liked his cool blue color, his tough-guy stare, and the acrobatic nature of how Rare Is a chicken jockey he moved. Level design, physics, replay value, music, even the buzz term "blast processing" meant absolutely nothing to me. It was Sonic himself that captivated me to join the gaming world.

Even people who passed on gaming in their youth are able to experience that same magic in their adulthood with more mainstream successes like Wii Sports . In fact, this demographic, a group who likely passed on the gaming world as kids, are now realizing a fresh new perspective. They get to see different elements of game design that they might have ignored back then, making the evolution of the medium and the broadening of the market a much more appealing prospect. Specifically, that big moment where a "virgin" gamer (regardless of age) is finally able to have fun when playing a game is a sense of purity and epiphany. It’s all about having fun. As we get more involved in the medium, we begin to take sides. We begin to favor consoles or developers. We begin to look at games with the minds of cynical and judgmental critics. Even as kids, we’d argue at the lunch table as to whether Sega or Nintendo is better, but if you rewind just a few years before that, you didn’t even care who made the console. Perhaps it was the catchy level themes that you remember the most or maybe it’s some iconic environmental hazard that sticks in your mind. Maybe it was similar to my case where it was just the character’s expressive personality that encouraged me to pick up a controller and actually control the character. The moments of realization and involvement vary for everyone, but as fresh faces in the gaming community, we’re never forced to pick a side. We are clean slates for series to enthrall and characters to enlist, and our focus was precisely on the game itself and those subtle moments of appeal.