Choosing a great SEO agency for your marketing campaign can be a difficult task. There are tons of agencies available who concentrate on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?
It always pays when looking for an SEO agency to not only look into their past and current client base, but additionally to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And how much did the site traffic increase? Commonly, it may take around 3 months or more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you may also want to inquire if the agency offers any subscriptions for post-optimization maintenance. A good company should, since maintaining high SEO rankings requires ongoing care.
It also helps to look for an SEO agency that offers a full variety of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-relevant resource site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It could also help to ask your prospective company if you're required to approve anything before they go ahead with it. Whenever they say 'yes', it is a good sign they are honest and willing to work closely with you. To boost your rankings, an SEO agency needs to employ a number of tasks, not just one or two, so be wary of businesses that just offer limited or dodgy services.
The proper SEO company is essential to provide the right SEO services and features to the business. Not every SEO can handle all the various kinds of businesses in the market. Hence, some SEO agencies usually specialize in certain niche markets to hone their skills and creativity. There may be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company operators. It will depend on the SEO industry vision and modus operandi.
Every SEO company will operate differently depending on their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others in terms of service standard and creativity.
Something else to look out for is any agency that offers to improve your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often referred to as "black hat SEO" and will get you banished from search engines, which is often hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to major search engines. Automatic submissions are not considered best practice and it's must more good for you if a business conducts manual submissions. Always make certain that an SEO agency is open about their methodologies used - any secrecy could mean they are using "black hat" techniques.
It's vital to keep in mind high prices in an SEO agency do not necessarily mean the top quality. Instead, choose a company based on their client base, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it is probably too good to be true. Collecting several quotes is the best way to start and always ensure quotes are supported by a contract, so you know exactly what you are getting for your money. It will also help to ask what their payment terms are and if they have any fees for early termination.
Lastly, a dependable SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Most companies will include keyword research as a given, but be wary of any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based upon their research, analytics and competitor scope, not on the you tell them. Remember, they are meant to be the SEO experts - not you! "Guessing" your keywords isn't efficient and also a great SEO agency will research your keywords thoroughly before recommending them.
It always pays when looking for an SEO agency to not only look into their past and current client base, but additionally to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And how much did the site traffic increase? Commonly, it may take around 3 months or more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you may also want to inquire if the agency offers any subscriptions for post-optimization maintenance. A good company should, since maintaining high SEO rankings requires ongoing care.
It also helps to look for an SEO agency that offers a full variety of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-relevant resource site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It could also help to ask your prospective company if you're required to approve anything before they go ahead with it. Whenever they say 'yes', it is a good sign they are honest and willing to work closely with you. To boost your rankings, an SEO agency needs to employ a number of tasks, not just one or two, so be wary of businesses that just offer limited or dodgy services.
The proper SEO company is essential to provide the right SEO services and features to the business. Not every SEO can handle all the various kinds of businesses in the market. Hence, some SEO agencies usually specialize in certain niche markets to hone their skills and creativity. There may be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company operators. It will depend on the SEO industry vision and modus operandi.
Every SEO company will operate differently depending on their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others in terms of service standard and creativity.
Something else to look out for is any agency that offers to improve your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often referred to as "black hat SEO" and will get you banished from search engines, which is often hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to major search engines. Automatic submissions are not considered best practice and it's must more good for you if a business conducts manual submissions. Always make certain that an SEO agency is open about their methodologies used - any secrecy could mean they are using "black hat" techniques.
It's vital to keep in mind high prices in an SEO agency do not necessarily mean the top quality. Instead, choose a company based on their client base, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it is probably too good to be true. Collecting several quotes is the best way to start and always ensure quotes are supported by a contract, so you know exactly what you are getting for your money. It will also help to ask what their payment terms are and if they have any fees for early termination.
Lastly, a dependable SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Most companies will include keyword research as a given, but be wary of any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based upon their research, analytics and competitor scope, not on the you tell them. Remember, they are meant to be the SEO experts - not you! "Guessing" your keywords isn't efficient and also a great SEO agency will research your keywords thoroughly before recommending them.