If you’re after major drama or a curl that lasts, prep with a curler first, or the lift may soften over time. When it’s time to wash up, you’ll need proper Makeup games events|https://makeupinsight.com/ remover to take it off, she confirms, and then you’ll be left with a nice, clean sl

Avery, tester with straight, blonde lashes: "This mascara's brush is curved to create a fanned-out effect on the lashes. I thought the product was easy to apply from root to tip, and the brush caught nearly all of my lash line with one swipe. The formula does not clump or flake as you layer, which I loved. It's also incredibly lightweight, even with multiple coa

This mascara felt like a beauty treatment for my lashes. It’s made with nourishing ingredients like shea butter and a carnauba–candelilla wax blend, which give the formula a creamy, buildable texture. It goes on smoothly and evenly while feeling conditioning and comfortable on lashes (zero stickiness). I also loved the look: clean separation, a natural curl, and sexy length. It’s not going to be your bold, volumizing go-to, but rather an easy pick for everyday w

Although the brand doesn’t market this mascara as a tubing formula, it sure performs like one. It doesn’t smudge or flake all day and night, yet it’s completely painless to remove with warm water. While most tubing formulas do a great job of lengthening the lashes, they’re not often ideal for volumizing—but this one is different. It does it all. The curved brush grips all the lashes, evenly coating them in the buildable formula. After just one or two coats, you’re left with dramatic-looking lashes that are long, voluminous, and separa

Caitlyn Martyn , former associate editor: "I've tested many volumizing mascaras, but this one is my favorite. It offers impressive lift and curl—which goes a long way to define my lashes—and I love that the formula includes a strengthening peptide serum to fortify each lash during we

With the dreamiest texture, this lip plumping gloss truly feels divine. It applies like a slick oil that leaves my lips feeling wonderfully hydrated—and it does not cause any flakiness with repeated application—what a win! The feeling is comfortable,

With brown mascara trending on TikTok in 2025 and chocolate being the "it" color of fall, we’re all for trying this trend. Our tester loved the brown shade of this tubing mascara, noting it was clearly brown, but not too light on her dark lashes. She also appreciated how smoothly the lightweight formula applied, creating a super-defined look. Expect lift and length, rather than curl and volume, she shares. The tapered, dense brush performs nicely, coating the lower lashline without leaving any smud

What impressed us most was how well it lasted, with minimal creasing and fading throughout the day. It gave the under-eye area a smooth, even, and brighter look. We also appreciated that it layered well and played nicely with our foundation and skincare products; we never experienced pilling when testing this

But eyeliner's popularity didn't really skyrocket until the year 1922, when archeologists discovered King Tutankhamun's tomb in Egypt. This event introduced the western world to Egyptian eyeliner styles, which quickly caught on in the United Sta

After the sharp looks of the '60s, eyeliner took a slightly more natural turn. In the 1970s , mod black liquid liner was replaced with softer browns and smudgier styles. Long, bold lashes were still very much in fash

This product has convinced me that the perfect mascara exists. It flawlessly captured all of my lashes, thanks to the long wand and dual-length spiky comb, creating a lengthened, separated look every time I use it. I can build it up without creating clumps or stickiness, and it gives me the flattering, fanned-out look I love. That said, leave time to apply since you’ll want to keep swiping for the maximum effect. Since it’s easy to layer, I rock it both as a low-key daytime look or amped up for even

This Kosas Revealer concealer has been a longtime favorite among customers looking for a concealer for dry skin—and we loved it, too. It’s formulated with hyaluronic acid and peptides to boost moisture, and we agree that it looks and feels hydrating on the skin. It has a super creamy, serum-like formula, lending a texture that’s spreadable and easy to blend. It offers medium buildable coverage, though we noticed we did need to layer it up more than other options to yield our desired cover

Hello, color! The '80s saw heavy, smudged eyeliner paired with pastel eye shadow and frosted lips. Sometimes the eyeliner was basic black, but often it was technicolor neon, just like the spandex. Bring back the '80s with some loud liquid eyeliner like Nyx's Vivid Brights Eyeli

Though we would love it if the formula were more buildable so we could achieve a bit more coverage, it does a great job of blurring the appearance of dark circles and blemishes without looking heavy or unnatural. It feels weightless, looks skin-like, and easily blends with our fingertips. It’s suitable for all skin types, and we found it wore best with minimal creasing when we set it with a pow